Spreading Good/Mitigating Negative NEWS
Spreading Good/Mitigating Negative NEWS
Malkia's Pride-n-Prose
Malkia's Pride-n-Prose 

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Spreading Good and Mitigating Negative NEWS

Be Prepared for When Disaster Strikes!

 

You have witnessed it firsthand. It seems that a corporate crisis is always dominating the news cycle. But one thing is for certain: Crises typically strike quickly, without warning!

 

And no two crisis situations are exactly alike. But in general they fall into one of three categories: manageable, smoldering and full-blown. Depending on how they are handled, they might blow over in one or two days, or can last indefinitely tarnishing the reputation of your company.

“The first thing that you should remember during a crisis is to tell it all, tell it first and tell the truth.”

 

Samsung recall: An exercise in 'bold and brilliant' crisis ... - PR Week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

When a crisis strikes, just call Malkia’s Pride-n-Prose and our crisis communications experts will take immediate action.

 

  • Step One: Put your customers first.
  • Step Two: Be Bold.
  • Step Three: Be fully transparent.
  • Step Four: Communicate in real time.
  • Step Five: Initiate a swift resolution.

 

This is where the “tell it all, tell it first and tell the truth” begins. It is always best when a mistake has been made to admit it up front, and begin doing whatever is possible to re-establish credibility and confidence with both internal and external stakeholders. It may be difficult for senior executives to admit an error, especially if the lawyers are involved. However, you will find that by following Malkia’s Pride-n-Prose expert advice, you will be able to minimize any long-term damage to your organization.

CBS News Covers GM Crisis

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